Why popular YouTubers are building their own sites - some of these YouTubers get to the stage where they are small studios, creating digital effects and quite complex workflows, and so it makes sense for them to start wanting backup plans in place, I’m not sure that creating competing platforms is the best way forward, but I think the trend to want to build your own infrastructure is healthy, and it will be interesting to see what shape these new ventures take because they are building from a different angle than the old school studios and effects facilitieswww.bbc.com #