Spotify pivots from being HBO for podcasts to YouTube for podcasts - Previous acquisitions Gimlet Media and Parcast are losing their branding, joining the umbrella Spotify Studios. It has also been organising high profile events on the french riviera in Cannes, where companies can court advertising agencies. It's incredible how similar this sounds to what I lived through when a VFX house I worked for called Capital FX got bought out by Deluxe. It was simultaneously exciting, wonderfull and a very difficult process, where the old guard got slowly transitioned out while the new upstarts were brought in. A sort of multi-year game of musical chairs, that you only realise you were playing in retrospect, executed like a perfect no down time infra migration, where you never expect to be phased out, until you too are phased out because, while you were extremly-busy-doing-important-things, without realising it, you turned into the old-guard-next-generation. www.bloomberg.com #