14:18:00 +07:00 Shein files for U.S. IPO, as fast-fashion giant looks to expand its global reach - I hear Shein mentionned so much this has got to be quite a big deal. Perhaps they'll launch a companion company called Himout. Marketing is a lot more direct in asia. I'm suprised at how much westerners appear to like their approach. Maybe they just don't see it? # www.cnbc.com